As a content writer you will be responsible for creating, editing, and proofreading various types of content to support marketing and communication efforts. This role involves producing engaging and informative content for online and offline channels, including websites, blogs, social media, emails, whitepapers, press releases, and more. As an writing professional one should have the ability to adapt writing style to different target audiences and platforms.
Content Writer & Social Media Manager (SMM)
- Content Creation: Produce high-quality, original, and engaging content for various platforms and channels, adhering to brand guidelines and maintaining consistency in tone and style.
- Research: Conduct in-depth research on assigned topics to ensure accuracy, credibility, and relevance of the content.
- Writing and Editing: Write and edit content to meet specific project objectives, ensuring clarity, coherence, and grammatical accuracy. Review and proofread content for errors and inconsistencies.
- SEO Optimization: Understanding of SEO principles and optimize content for search engines by incorporating relevant keywords and phrases to improve organic search rankings.
- Content Strategy: Collaborate with the marketing team to develop content strategies aligned with marketing goals, target audiences, and brand identity.
- Content Promotion: Assist in promoting content through social media, email campaigns, and other relevant channels to increase visibility and engagement.
- Content Calendar Management: Maintain an organized content calendar, ensuring timely delivery of content and meeting deadlines.
- Collaboration: Work closely with cross-functional teams, such as designers, marketers, and subject matter experts, to gather information and create content that meets business objectives.
- Stay Updated: Keep up-to-date with industry trends, content marketing best practices, and emerging platforms to continuously improve content quality and effectiveness.
- Analytics and Optimization: Monitor and analyze content performance metrics, such as page views, engagement, and conversions, to identify areas of improvement and optimize content strategies accordingly.
- Researching and writing high-quality content for websites like landing pages, case studies, white papers, etc.
- Conducting in-depth research on industry-related topics in order to develop original content.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Write, edit and publish content for blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more
- Creating and executing a content calendar
- Reviewing, editing and proofreading content
- Writing content for 3rd party websites such as guest blogging, articles, PR, etc.
- Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram.
- Optimizing social media posts (language, tone, and message) based on our target audience’s behaviors.
- Ability to create innovative social media content, supported by relevant images and videos.
- Respond to questions and comments on our social media pages in a timely and accurate manner.
- Update our social media pages with compelling company news.
- Become an influencer who makes an impact on the company and within the industry through the production of digital content.
- Creating and executing a social media calendar
- Work closely with the digital marketing team to produce content that generates results
- Collaborating with other teams like designers and developers to align content with the company’s brand
- Measuring the content’s success by tracking KPIs like website traffic and conversions
- Track and report on social media insights (traffic, engagement, shares, and conversion rates)
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Perks and Benefits
We believe that a fulfilling work experience goes beyond just the tasks at hand. When you join us, you'll have access to a range of perks and benefits designed to enhance your well-being and elevate your career journey. Here's what you can look forward to:
Your well-being is our priority – enjoy comprehensive health coverage for a healthier you.
Your pursuit of knowledge is rewarded – earn bonuses for advancing your skills with certifications.
Flexible Work Schedules
Work-life harmony matters – embrace flexibility to cater to your personal commitments.
Unlock your potential – access a wealth of resources for continuous learning and growth.
Reach new heights – receive guidance and mentorship from dedicated leaders.
Ignite innovation – be part of a culture where creativity knows no bounds.